Since the iPhone has been introduced the smartphone market has expanded significantly with new devices capable of taking high res videos and taking clear pictures. The Android operating system from Google with its open source platform gave a fresh breath to the industry. More and more manufacturers are adopting the platform by adding their own personality to their devices. HTC is one of the makers that decided to go Android and left few devices running on Windows Mobile platform for the Android.
On the marketing side Apple has taken the lead with nice commercials and music choice, but very few have done cool commercials until HTC comes with this house music flavored ad that got many of us. It’s cool, and above all it’s very personal after all it targets YOU, you feel you want one. I personally use the iPhone so far this phone has offered me all the features I need although it lacks personalization and customization. Maybe with this HTC campaign Apple with think about giving users some freedom in customizing their phone.
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The music is Nina Simone – Sinnerman (Felix Da Housecat’s Mix)
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